Thousands of the highest of high-rollers gave Rolls-Royce an all-time record sales tally in 2021 against the unhelpful backdrop of COVID-19, global parts shortages, and the shipping crisis.
The British symbol of ultimate wealth sold 5586 vehicles last year, surpassing 2019’s previous high water mark and up 49 per cent on 2020. Never in the firm’s 117 years has it sold more cars in a calendar year than 2021.
Moreover, this overall figure includes all-time record sales in most regions including China, the Americas and Asia-Pacific. Rolls-Royce’s Australian dealers sold 48 cars in 2021, short of the 55 it sold in 2019.
The company also says that it has full order books out to the third quarter of 2022 already, and holds an all-time record number of bespoke commissions from its most elite buyers.
Of course, the presence of the Cullinan SUV is behind the surge over previous year, though the company says it has also seen “demand surging” for the new Ghost.
“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque”s 117-year history with unprecedented demand for all products in every global market,” said CEO Torsten Müller-Ötvös.
“Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance.
“This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
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