Range Rover Evoque, Velar axed by end of 2027 as brand moves upmarket

Production of the Range Rover Evoque and Velar will cease by the end of 2027, and there won't be a direct replacement for either model.

Martin Limpert, managing director of the Range Rover brand, confirmed to Autocar that the company isn't developing a third-generation Evoque or a second-generation Velar.

Instead they will be indirectly replaced by the GT, which will be pitched as the most car-like and sedan-like Range Rover yet.

The Evoque and Velar are the cheapest models in the Range Rover lineup by quite some margin. New South Wales drive away pricing for the 4.37m Evoque starts at $97,917, with the 4.8m Velar kicking off at $116,292.

Staying in NSW, the 4.95m Sport is significant step up at $169,107, while the Range Rover is in another realm entirely, with drive away pricing beginning at $308,337.

Autocar understands the electric version of the GT, which will be launched first, will be priced from around £100,000 (A$192,000) in the UK. The hybrid model is said to bring the starting price down to around £90,000 (A$173,000).

If the British magazine is on the money, that means the hybrid GT will be around £13,000 (A$25,000) more than the base Sport.

The GT is based on the company's new Electrified Modular Architecture, an EV-first platform that also supports hybrid drivetrains. Range Rover has teased the GT's exterior, showing off its very steeply raked rear end and low ride height. It has also revealed the interior in full.

JLR (Jaguar Land Rover) is reportedly keen to raise the cost of entry into the Range Rover range to keep it upmarket and exclusive as part of its House of Brands strategy, which splits Land Rover into three separate marques: Defender, Discovery and Range Rover.

As part of the partition, Defender and Discovery will cover the volume end of the market currently being served the Evoque and Velar.

The soon-to-be-unveiled Defender Sport will become the company's entry-level model. Available with both hybrid and electric drivetrains, the rugged-looking SUV will also serve as a replacement of sorts for the Discovery Sport, which ceases production in December 2026.

MORE: Explore the Range Rover Evoque showroom | Velar showroom