Hyundai working on supersized head-up displays

Most carmakers are going all-in on screen-heavy interiors, but Hyundai wants to get rid of them altogether.

The Korean brand has signed a deal with German company ZEISS to co-develop a ‘holographic windshield display’ – a dynamic, full-width version of the head-up displays featured in cars today.

As shown in renders below, Hyundai’s concept displays driving information, navigation and infotainment content across the lower section of the windscreen from pillar to pillar.

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With all key information displayed on the windscreen, the dashboard-mounted infotainment and instrument screens have been removed from the cabin, leaving a plain wraparound console.

Hyundai claims that the holographic windscreen “provides an unobstructed, open feeling while allowing drivers to check multiple pieces of information without taking their eyes off the road, contributing to safer driving”.

Images projected onto the windscreen are dynamic, enabling the projection of live navigation and safety information for the driver, plus movies, video calls and other media for the passenger.

In partnership with ZEISS, Hyundai plans to fit the holographic windscreen to production vehicles as soon as 2027.

Hyundai will oversee development of the technology and provide the projector, while ZEISS will contribute its expertise in the fields of optics and optoelectronics.

Existing head-up displays, used across a wide range of current vehicles, display simple information such as driving speed, navigation routes, and speed limit warnings to the driver only.

Several manufacturers have signalled their intent to replace or complement interior screens with projected windscreen displays.

BMW has announced that its next-generation head-up display, set to debut alongside the new Neue Klasse electric platform, will project information across the entire width of the windscreen.

Ford debuted its version of the full-width HUD at the Vehicle Display and Interface Conference back in September.

MORE: Everything Hyundai