Ford dealers will take delivery of around 10,000 new-generation Rangers across Australia during July and August, getting the long-anticipated new ute off to a hot start.
UPDATE, 19/07/22: Our review of the new Ranger is finally live! Check it out here.
Early demand is sky high. As previously reported the company had taken about 17,000 new Ranger orders as of a month ago and, while it hasn’t provided an updated figure today, it’s clear the order intake and wait list has grown even greater.
Ford added that the majority of early demand was for the V6 diesel, favoured by early adopters. Almost a quarter of pre-orders are also for the as-yet to arrive Raptor.
Currently, the Ford Australia website says you’ll be waiting up to eight months for a Wildtrak V6, and up to nine months for a Raptor. There are “much shorter wait times” on the XLT and Sport V6, according to the website, while the Wildtrak 2.0 is “now available”.
Removing the Premium Pack from a Wildtrak order means owners will be able to take delivery of their car sooner, however. The Premium Pack adds a 10-speaker Bang & Olufsen sound system, matrix LED headlights, auxiliary switches and full LED tail lights.
First deliveries of the Ranger have already started, with deliveries of the Ranger Raptor and Everest to begin in August.
The company recommends customers talk to their dealer, as there’s still some stock available depending on the dealer, location and specifications.
Customers ordering a new Ranger may not only be waiting a while, they may also find a higher-than-expected delivery fee on their invoice.
The company has said it neither sets these fees nor recommends a fee amount, which has led its franchise dealers to charge as little as $903 and as much as $5995 – according to buyers on social media.
One prospective owner who contacted CarExpert said they were charged a $1895 delivery fee in December 2020 when they ordered their last Ranger, but their new Ranger order from the same dealership has a $3500 fee attached.
“While dealer delivery fees are set independently by dealers, we are keen to remind customers that we have more than 180 dealers nationwide and they are welcome to work with a dealer of their choice,” said a spokesperson for Ford Australia.
“We also have a new online configurator at ford.com.au, so customers can put in their postcode, configure their vehicle and get an estimated drive-away price, which includes an estimated dealer delivery charge.”
When pricing a Ranger on the Ford Australia website, a dealer delivery fee of $2140 is listed regardless of state or territory.
Dealer delivery is a catch-all cost that covers the time and labour involved in cleaning, inspecting, and handing over a car to the customer, given cars aren’t provided to dealers in a customer-ready state.
These charges vary from dealer to dealer and can be set by the dealer to inflate the drive-away price without affecting the recommended retail price set by the manufacturer.
Like the previous Ranger and Everest, the new-generation models were designed and engineered for the world by Ford’s Australian engineering division.
They use an updated version of the T6 architecture but take big strides when it comes to technology.