Car Chooser
Car Chooser

BMW M: Frank van Meel replaces Markus Flasch at the top

BMW has confirmed there'll be change at the top of its profitable, strong-selling M brand.

Previous News
Stellantis developing platform for new Maserati Ghibli and Quattroporte EVs
Stellantis developing platform for new Maserati Ghibli and Quattroporte EVs
Scott Collie
Scott Collie
Deputy Editor

The fastest cars in the BMW universe are being developed by a new boss.

Markus Flasch, who has been chairman of the BMW M GmbH board of management since September 2018, has moved up to lead vehicle development for luxury, upper and mid-range BMW models.

In other words, he’s responsible for developing a huge chunk of the German brand’s range.

Mr Flasch has overseen a huge range expansion for M.

Along with staples like the M3 sedan and M4 coupe, his tenure has coincided with the launch of the mid-sized X3 and large X5 M SUVs, and the first-ever M8 Competition (which Flasch dubbed a 911 Turbo killer).

BMW M is expected to launch its first-ever bespoke model, an SUV called the XM, in the coming weeks. It’s expected to pack hybrid power.

Mr Flasch has also overseen the development of the next-generation M2, and the upcoming M4 CSL.

Frank van Meel has actually led BMW M before. He was at the helm between 2015 and 2018, and has since led the development of the electric iX SUV.

He’ll be leading BMW M when it celebrates its 50th anniversary in 2022, and will continue the brand’s push into the electric space.

Link copied!
Scott Collie
Scott Collie

Scott Collie is an automotive journalist based in Melbourne, Australia. Scott studied journalism at RMIT University and, after a lifelong obsession with everything automotive, started covering the car industry shortly afterwards. He has a passion for travel, and is an avid Melbourne Demons supporter.

Learn about CarExpert or contact CarExpert.

Also on CarExpert