The next brand to enter the bustling Australian market, Cupra, has released details on one of the three models it’ll launch with.

    The Volkswagen Group’s performance brand will launch here mid-year.

    The Cupra Ateca small SUV, a sporty version of Seat’s counterpart to the Skoda Karoq, will be available here with one powertrain and one trim level.

    Pricing has yet to be announced, though Cupra will use a fixed pricing model.

    It’ll rely on online sales backed by a network of what the Spanish brand is calling Cupra City Garages, staffed by Cupra Masters who’ll look after customers through their purchase.

    The brand will also back its cars with a five-year warranty.

    The Ateca VZx uses a turbocharged 2.0-litre four-cylinder engine with 221kW of power and 400Nm of torque.

    It’s mated to a seven-speed dual-clutch automatic transmission and all-wheel drive, with a claimed 0-100km/h time of 4.9 seconds.

    It’s the only Cupra that won’t be available with an electrified powertrain Down Under.

    Both the small Leon hatch and mid-sized Formentor SUV will offer plug-in hybrids, while the Born – due here later in 2022 – is an electric vehicle.

    The Ateca’s single trim level is well-equipped, with options limited to a panoramic sunroof, Brembo brakes and an Akrapovic exhaust.

    “By offering one fully-loaded variant, we can give customers the very best the brand has to offer in terms of tech, driving experience and style, while maintaining simple to understand model offering for our local launch,” said Cupra Australia’s head of product and planning, Jeff Shafer.

    The Ateca was Cupra’s first model as a standalone brand, with the Spanish marque previously a trim level on certain Seat models.

    It was launched in 2018, two years after the launch of the Seat Ateca it’s based on. That makes it the oldest member of the Cupra line-up.


    Standard safety equipment includes:

    • AEB with pedestrian and cyclist detection
    • Adaptive cruise control
    • Blind-spot monitoring
    • Lane-keep assist
    • Driver fatigue detection
    • Safe exit warning
    • Surround-view camera
    • Front and rear parking sensors
    • Seven airbags

    Standard equipment

    • 19-inch alloy wheels in black and copper
    • Dynamic Chassis Control
    • Quad exhaust outlets
    • 9.2-inch touchscreen infotainment system
    • Wireless Android Auto and Apple CarPlay
    • 10.25-inch Digital Cockpit digital instrument cluster
    • Wireless phone charging
    • Nine-speaker Beats sound system
    • Semi-autonomous parking assist
    • Hands-free power tailgate
    • Power-adjustable front sports seats with driver’s memory
    • Heated front seats
    • Leather upholstery
    • Keyless entry and start
    • Tri-zone climate control
    • Ambient lighting
    • Leather-wrapped steering wheel and shifter
    • Heated steering wheel
    • Illuminated sill plates
    • Aluminium pedals
    • Heated, power-folding exterior mirrors with memory
    • Four USB-C outlets (two front, two rear)
    • Automatic headlights
    • Rain-sensing wipers
    • Paddle shifters
    • Rear privacy glass
    • LED headlights
    • Fog lights with cornering lights
    • Automatic high-beam
    • 18-inch temporary spare

    Options are limited to:

    • Panoramic sunroof
    • Akrapovic exhaust
    • Brembo brakes


    The only interior colourway on offer is Petrol Blue, with copper stitching found throughout the cabin.

    The Ateca will be available in the following finishes:

    • Nevada White
    • Graphite Grey
    • Magic Black

    All finishes are a no-cost option, with one premium paint finish – Dark Camouflage – at an as-yet unspecified cost.

    MORE: Everything Cupra Ateca

    William Stopford

    William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel, briefly lived in the US, and has a particular interest in the American car industry.

    Buy and Lease
    Uncover exclusive deals and discounts with a VIP referral to Australia's best dealers
    Uncover exclusive deals and discounts with a VIP referral to Australia's best dealers