The Maserati Ghibli won’t be replaced as part of Maserati’s latest rebirth.
A redesigned Ghibli hasn’t featured in Maserati’s future product plans since one released under Fiat Chrysler Automobiles (FCA) ownership in 2018.
In contrast, the larger Quattroporte sedan has more recently been slated for replacement.
The flagship sedan is set to be replaced in 2023 and will also spawn an all-electric variant wearing the Folgore moniker the Modena brand is applying to its EVs.
Maserati sold more than 10 times as many Ghiblis in 2020 as it did the Quattroporte, however it’s the luxury limo that’ll get another generation.
That’s likely due to the Quattroporte’s importance as a flagship for the brand. The first Quattroporte debuted in 1963, though the line hasn’t been sold continuously to date and there’s often an interregnum between generations of a few years.
More commercially critical to the brand will be the upcoming Grecale, set to be revealed before the end of 2021 ahead of a 2022 launch.
It’ll also feature an all-electric Folgore variant and will be built alongside the related Alfa Romeo Stelvio in Cassino, Italy, though it’ll use Maserati powertrains.
There’s been no indication yet of pricing, however it’ll likely undercut the 2021 Ghibli and Levante, the latter of which opens at $127,000 before on-roads.
It’ll also likely be priced above the Stelvio, the core model range of which is priced from $64,950 to $78,950 before on-roads. The flagship Quadrifoglio rings up at $146,950 before on-roads, while the 2022 Porsche Macan range slots neatly in between this price gap.
Maserati had big plans for its current-generation Ghibli, Levante and Quattroporte.
The trio were to boost Maserati’s annual sales to over 50,000 units in 2015, though it has only managed to crest 50,000 deliveries globally in 2017 with a total of 51,500.
By 2019, overall deliveries had slumped to 19,300.
The Ghibli is Maserati’s second best-selling model locally after the Levante, and last year it outsold the likes of the Audi A7 (by one unit, at 114 sales), the Genesis G80 (59), Jaguar XF (35), and discontinued Lexus GS (24).
Year-to-date, it’s beating all of those plus the Mercedes-Benz CLS. Its best year in Australia was 2015, where it logged 345 sales.
It hasn’t been left to wither on the vine, either. Maserati launched both an entry-level mild-hybrid variant and a flagship, Ferrari-powered Trofeo model this year, while also treating the range to a series of interior and exterior updates that included a new infotainment system.
The current Ghibli arrived in Australia in 2014 and was the first sedan to wear the nameplate, previously used from 1967 to 1973 and again from 1992 to 1998 on coupes.