There’s a new boss in town at Isuzu Ute Australia.

    Junta Matsui is taking over as managing director of Isuzu Ute Australia after 15 years across multiple global divisions with Isuzu and Mitsubishi Corporation.

    He will replace Mr Hiroyasu Sato from today.

    “Under Mr. Sato’s watch, there have been clear results thanks to the continued to focus on sustainable sales growth, whilst also concentrating on customer satisfaction and retention—three crucial areas that I plan to continue driving forward,” said Mr Matsui.

    “With the market showing promising signs of recovery and both the D-Max and MU-X proving popular towards the top of their respective segments, I’m hopeful we can build on the momentum that Sato-san has set for IUA.”

    Isuzu Ute Australia says the change in leadership “comes at the right time” and his experience is “key to IUA’s future success”.

    In 2008 Matsui joined the Isuzu business division of the Mitsubishi Corporation, before taking over new business developments across the auto and mobility divisions in Thailand, Indonesia, Russia, India and Africa in 2012.

    After four years as managing director of Isuzu Ute Australia, Hiroyasu Sato will return to Thailand as president of Mitsubishi Company Thailand and Thai-MC company in Bangkok, Thailand.

    In 2022, Isuzu placed in Australia’s top 10 brands for the first time, ranking ninth with 35,323 vehicles sold.

    For the remainder of 2023, Isuzu is focusing on its sales growth and customer satisfaction. It’s currently ranked as Australia’s 10th best-selling carmaker, and has sold 1931 D-Max utes and 2053 MU-X SUVs thus far this year.

    Jade Credentino

    Jade Credentino is an automotive journalist currently based in Melbourne, Australia. Jade has had a chance to review a variety of vehicles and particularly enjoys SUVs. She enjoys traveling and going on road trips exploring Australia.

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