Aston Martin to cut 20% of workforce after losing A$930 million in 2025

Aston Martin continues to lose money, with the company reporting a £493 million (A$934 million) loss for 2025 due to “escalating geopolitical uncertainties and macroeconomic challenges”, including increasing tariffs in the US and China.

This follows on from a net loss of £323.5 million (A$613 million) in 2024. Indeed the company has reported losses since at least 2019 when it changed its accounting methodology.

From 2019 until now the automaker 2,288.4 has accrued £2.29 billion (A$4.3 billion) in red ink.

As a response to the continuing losses, the automaker said it will cut “up to 20 per cent of our valued workforce” in order to reduce annual spending by £40 million (A$76 million). Most of the job losses are expected to happen this year, and will take place throughout all divisions.

The company currently employs around 3000 people around the world, most of whom are based in the UK. Aston Martin’s headquarters are in Gaydon, Warwickshire, and the automaker has three manufacturing locations: Gaydon, Newport Pagnell, and St Albans in Wales.

At the start of 2025 the company launched a review of its future product plan in response to the on-goStoing economic uncertainty and changing regulations regarding electrification. By delaying EV investments it has reduced five-year capital spending plan by £300 million to £1.7 billion.

Adrian Hallmark, Aston Martin’s CEO, tried to put a positive spin on things, and expects the automaker to “deliver a material improvement in financial performance” in 2026. Black ink still seems to be a while away, with the CEO only able to say the automaker will “deliver profitability and positive free cash flow generation in the coming years”.

Aston Martin reports wholesale vehicle volume, or the number of cars sold to dealers, instead of retail sales. In 2025 wholesale volume fell by 9.7 per cent to 5448, although the company says retail sales were higher as it reduced stock.

The DBX was down nine per cent to 1717, while sports and GT cars (such as the DB11, DB12, DBS and Vanquish) were down 10 per cent to 3549. Although production of the Valhalla began in the fourth quarter, volume for high-margin special vehicles were down 17 per cent to 182.

North America remained Aston Martin’s top region with 1868 sales (down 3.1 per cent). The UK was relatively steady at 1032 (down 4.8 per cent), but the rest of Europe (1580, down 12.0 per cent) and Asia Pacific (968, down 20.6 per cent) recorded significant falls.

In November last year, Aston Martin denied reports it had asked the company’s largest shareholder, Saudi Arabia’s Public Investment Fund, to increase its stake in the company as part of a bid to take the automaker private and delist it from the London Stock Exchange.

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