Genesis has teased a possible entry into motorsport with three concept cars.
They’ve been designed for the Gran Turismo video game series, though the G70 GR4 Gran Turismo has been previewed in the metal during Monterey Car Week.
Guests were invited to use augmented and virtual reality technology to view the three concepts, which also included the GR3 and Vision Gran Turismo Concept.
These two concepts are based on the shapely two-door X Concept revealed earlier in 2021.
Genesis previewed the Vision Gran Turismo Concept in three designs: GR1 Alpha_DB, GR1 Bravo_GB and GR1 Charlie_ET.
“The G70 GR4 GT builds on the existing G70 model to create a bold, yet elegant, high-performance racing vehicle,” said SangYup Lee, Senior Vice President and Head of Global Genesis Design.
“We are pleased to be presenting this vehicle and others as we explore the brand’s entry into motorsport.”
As the names suggest, these models will participate in the Gr.1, Gr.3 and Gr.4 categories in Gran Turismo.
Genesis-branded products haven’t appeared in Gran Turismo before. However, numerous iterations of the Hyundai Genesis Coupe have appeared in the franchise, including Gr.3 and Gr.4 models.
The Genesis Coupe shared its platform with the first-generation Genesis sedan not sold here, however it was positioned as a less luxury-focused, more mainstream offering.
While the GR3 and Vision Gran Turismo Concept exist only in the digital world for now, it’s interesting Genesis has previewed further iterations of the X Concept.
The company trademarked the GT60, GT70, GT80 and GT90 nameplates back in 2015, though it has yet to introduce a production coupe.
The Hyundai Genesis Coupe ended production in 2016 and never migrated to the Genesis brand like the second-generation Genesis sedan did.
The X Concept was previewed as an all-electric vehicle. Like the 2018 Genesis Essentia coupe concept, however, no technical specifications were revealed.