CarExpert.com.au has surpassed 4.0 million Australian visits within a 28-day period for the very first time, putting it ahead of competitors according to globally used analytics tool SimilarWeb.
Australia’s leading new-car only marketplace has increased its audience reach substantially since the beginning of 2023 as it continues to invest in content, people, technology, product, and culture.
With an average daily Australian visit count of more than 144,000 according to SimilarWeb, CarExpert’s audience for the last 28 days (as of 19th of May, 2023) is more than double that of January, a percentage increase backed by internal measurement tools Google Analytics and Ipsos Iris. The growth comes after a concentrated effort and huge investment into building its majority new-car buying audience.
With the purchase of PriceMyCar in September 2022, CarExpert shifted its focus to becoming a content-led marketplace, which connects in-market new car buyers with hundreds of participating dealers using the very best new-car content.
The multimillion-dollar purchase and investment also resulted in a substantial increase in headcount, with a full stack in-house marketing and technology team.
Since then, CarExpert has spent millions in TV advertising promoting its unique Sold Price Report with media partner Seven, has sponsored high-rating shows like Better Homes and Gardens, and is continuing its Google-led search engine marketing strategy to acquire new in-market car buyers to the brand.
“We make a point of recruiting only the best talent in the market, and over the past six months we have built a truly market-leading team that is delivering outstanding results across all aspects of our business,” CEO Damon Rielly said.
“We have amazing plans that we are rolling out over the next few weeks, months, and years that will see us continue to grow and innovate into the biggest new car marketplace in Australia.”
This traffic acquisition strategy has been backed up by Australia’s most-watched new car YouTube channel. The brand has recently launched ‘help me CarExpert’, which sees channel host and CarExpert co-founder Paul Maric directing more viewers from YouTube to CarExpert’s website.
CarExpert’s leading new-car editorial content is distributed not only on its website, social channels, and YouTube, but also across all Channel 7 websites including 7News.com.au (12.8m Australian visits in April 2023*) as well as its exclusive partnership with Australian Community Media, which includes more than a dozen daily newspapers plus more than 100 websites including The Canberra Times (1.6m Australian visits in April 2023*).
CarExpert has created an entirely new lead capture experience with the relaunch of its showrooms, as well as new ‘buy’ and ‘deals’ products which have allowed the brand to capture search terms around purchase intent – where it has previously never competed.
Across all mediums in which CarExpert content is consumed, these in-market new car buyers are now finding a new way to connect with dealers and OEMs to get the concierge new car-buying experience they crave.
The significant investment in new people, technology, product, and culture now sees CarExpert.com.au employ 47 full time staff across Brisbane, Melbourne, and Sydney with dozens of additional hires yet to come.
This significant investment in the business has also seen CarExpert revenue more than triple from the same period last year.
CarExpert is founded by Alborz Fallah, Paul Maric and Anthony Crawford, the founders behind CarAdvice (now Drive). It’s led by CEO Damon Rielly, the previous CEO of ASX listed iCar Asia which sold last year for more than $200 million USD.
CarExpert is backed by significant investment from the likes of Seven West Ventures, in addition to a multi-billion dollar Asian-based corporation, and Australian billionaire and one of Australia’s largest car collectors, Laurence Escalante.
The CarExpert board consists of high-profile entrepreneurs and auto industry experts including the likes of Nikki Warburton.
* Figures from SimilarWeb.com