When we started CarExpert about three years ago, we had an ambition to get back to making great content again and become number one in new cars in Australia.
And we wanted to make sure that in addition to delivering quality content on the site, we could back that up with quality video content.
We adopted a single presenter strategy for video and created a workflow that was efficient. We’re proud to announce that just yesterday we overtook Drive to become Australia’s largest new car review channel on YouTube by subscribers – hitting the 300,000 marker.
Prior to yesterday we were already the largest on monthly views* – netting a little over three million views per month. The last 30 days have been particularly good with our Ute of the Year content just nudging over one million views alone, taking the cumulative monthly watched hours to over 360,000.
It goes without saying that our video team works tirelessly to film and edit all of the content and it also goes without saying that we have a stack more planned in the coming months (big shout out to Igor, Sean and Atko for everything they do).
So thanks again for supporting us, by visiting the website daily for your automotive news, reviews and new car pricing fix, by watching and subscribing to the CarExpert channel on YouTube and most of all, for believing in what we do.
As we plan out the next year of content, we’d love to know what you’d like to see more or less of both on the website and on video. Your feedback helps us grow and create the content that you want to read and watch.
*SocialBlade, past 30 days views, 13 February – 13 March 2023.