Peugeot 308 Comparison

The new Peugeot 308 is finally here, giving the brand’s local division a rival to the Volkswagen Golf after 18 months without one.

It’s a big deal for Peugeot worldwide. The new 308 wears the brand’s latest design language and debuts its new logo, a shield-shaped emblem harking back to a logo used in the 1960s.

The ‘300 Series’ is also one of Peugeot’s longest-running nameplates, dating back to 1932 with more than 15 million units produced since the first iteration. The 308 itself is now in its third generation.

Peugeot has made it very clear it’s aiming upmarket. Think of it as a French alternative to Volkswagen, offering a somewhat attainable premium product.