CarExpert has shared its total video audience figures for the first time.
With 36,765,589 views across YouTube, television, and video-on-demand platforms between July 1, 2022 and June 30, 2023, CarExpert had more than twice as many (2.2x) views as its nearest competitor.
Moving forward, CarExpert is gearing up to extend its video content into prime-time television, partnering with Better Homes and Gardens to produce a series of automotive segments for premium Friday slots throughout 2023.
“To be garnering more than double the number of views of competitors within such a short time frame is an amazing achievement. It is true testament to our team’s dedication to producing the highest-quality, independent and most-thorough automotive video content,” said Paul Maric, CarExpert co-founder and lead presenter.
“Beyond YouTube, our first two pilots with Better Homes & Gardens have also proven winners, adding more than 1.3m viewers to our collective audience.
“This is particularly exciting given the new financial year will see more episodes of the program feature CarExpert content, promising continued growth.”
Key figures about CarExpert video viewership:
- Consumers consistently watch more than 330,000 hours of video on CarExpert’s YouTube channel each month
- The CarExpert YouTube channel has averaged more than 3 million monthly views so far in 2023
- The CarExpert YouTube channel has more subscribers than any competitor
- CarExpert received 2.7 times more total YouTube video views than its nearest rival between January and June 2023
“For 12 months out of 12, we have sat atop the charts and – where others have stagnated – we’ve continued to grow at a fast rate, delivering record audience to round out the financial year in June,” Paul Maric said.
“It’s clear that we are now the dominant voice when it comes to new car advice and we’re looking forward to more growth in the coming year.”