What is CarExpert?
Car Expert is an Australian-based automotive publication launched in March 2020 to bring a new and fresh perspective to the world of automotive content. Our key emphasis is on creating content that is unshackled from corporate restraints.
We are the only privately owned major automotive digital publisher that is independently funded and operated. We have no allegiances to any major media organisation or their commercial beneficiaries.
We exist primarily because we love cars and want to share that passion with our readers. We have graduated from giving advice to being experts in what we do, which is generating automotive content that we aim to be as engaging as it is informative.
Our mission is to connect new car buyers with the right new cars.
We are part of the Expert Media Pty Ltd parent company of brands.
Yeah ok, I’m the business guy here… Of course I do love cars and driving them more so; but in a company founded by and full of the car obsessed, someone here needs to be the grown-up.
While our talented car experts travel the country and the world driving and testing cars to bring you Australia’s best auto content, I’m stuck here in the office sifting through their expense claims for Foie Gras and questionable hotel movies.
I’ve worked in automotive publishing since 2014, but my affinity for driving started long ago. Some of my fondest memories are of road trips through regional WA where Dad and I would chew through thousands of kilometres a day as well as countless dodgy roadhouse cassettes and stale chiko rolls.
Fast forward 30 odd years and my passion for ‘motive’ now spans across air land and sea. Open my garage today and you’ll find it overflowing with motorbikes, ATV buggies, a boat and of course my trusty Toyota Prado.
While I know we’re not here saving babies, I don’t underestimate the importance of quality, informative and impartial auto content to both car lovers and car buyers. As CEO, it’s a privilege to be working with such a great team of gifted and authentic car experts who with every word written, always put the reader first.
- Toyota Landcruiser Prado
The original founder of CarAdvice.com, I’m best described as a bit OCD and somewhat annoying. I talk about cars ‘til people threaten me with violence.
I have zero mechanical ability, but have been known to pay someone at Supercheap to replace a windscreen wiper and then claim it as my own work on Instagram.
I race a lot and think I can steer, just ask me.
I can’t sleep at night if I know one of my cars is dirty, and god forbid if my wife has scratched a rim or the kids have even considered eating in a car.
I’ve lived in Brisbane all my life (apart from spending 18 months in Sydney) and swear black and blue that it’s the best city in Australia, even if all the evidence would suggest otherwise.
Having made a few quid from the sale of CarAdvice to Channel 9, I put my money where my mouth is and bought all the cars I dreamt about owning one day. Except for a Bugatti. We will get there.
- Ferrari 458 Speciale
- Lamborghini Huracan Performante
- Mercedes-Benz SLS AMG
- Aston Martin Vantage N400
- Lotus Elise Sport 220
- Jaguar F-Pace
- Audi Q2
- Subaru Impreza WRX
- Ford Falcon
- Nissan 300ZX
- Mitsubishi Magna
- Toyota Corolla
Yeah, sure. All motoring journalists ‘love’ cars and have a ‘passion’ for them. It’s kind of a cliche thing you read in every motoring journalist’s ‘about me’ page.
The difference with us is that this isn’t really a job. We actually love talking about cars with people and making sure the consumer always ends up in the best car. We don’t have a vested interest in promoting something that isn’t good.
And I guess that’s where it starts and ends for me. While I ‘love’ cars and have a ‘passion’ for them, I get more of a kick out of explaining every last detail of a new car to somebody because I genuinely want them to buy it and be happy with their decision, or in some cases NOT buy it!
Unlike a lot of my colleagues – even those I work with – I don’t come from a journalism background. In fact, I hated English in high school. It was a subject graded subjectively and there was no method of excelling without having paragraphs of word porn to keep teachers happy.
Despite starting my working life in IT, I switched to an engineering degree, started a car website that I ended up selling to CarAdvice.com.au and the rest is history.
My goal with our new site is to bring you the best video content possible – I also love answering your new car questions, so if there’s anything you’d like to know, hit me up on social media!
- Tesla Model 3 Performance
- Toyota Supra GTS
- 1993 VP II Holden Commodore SS
- Toyota Camry
- Mazda 2
Senior Road Tester
I can’t remember a time when I wasn’t into cars, or in fact, anything with an engine.
My addiction for fast cars and V8 noise came a few years later when the old man had borrowed his partner’s HQ GTS Monaro 350 and proceeded to illegally drift the car around what is today’s tourist circle at Tanya Park on Sydney’s Northern Beaches for an entire kilometre – with us kids in tow. Mum never knew.
I don’t think I stopped smiling for weeks thanks to smoking tyres, circle work and a Holden V8 at full noise.
Decades on, I discovered the old man had been a racer of some talent in the ‘50s clocking up a couple of Bathurst 500 drives as well as plenty of wins on bikes.
In between some corporate start-ups there were a couple of car shows I created with Network 10 in the ‘90s, but nothing compares with the journey that CarAdvice.com.au took me on, especially the early years when we sacrificed almost everything to do some inspirational stuff.
This time we’re back with our new site CarExpert.com.au. It’s all about making content great again and I’m truly grateful to be with Alborz and Paul to do it all again. Our way.
- 991 Porsche 911 Carrera S PDK
- Ford Mustang Bullitt (modified by Herrod Performance)
- Volvo XC40
- Porsche 911 SC (1981)
- Alfa Romeo Spider 2.0
- HSV SV5000
- BMW E28 M5
- Datsun 240Z
Who are we?
The CarExpert team was handpicked from a number of automotive outlets and includes some names that may be familiar to you.
We come with fresh ideas, a new energy and most of all, a deep focus on creating trust with our readers.
The two founders of CarAdvice, Alborz Fallah and Anthony Crawford, alongside CarAdvice lifer, Paul Maric (also known as electric Jesus), recruited the very best people from the Australian automotive industry to start again.
Unlike most in the business of giving car advice, we are an expert team of writers that actually buys new cars. We know the complexities, the pain and the joy of that new car buying process.
Between us we own more than a dozen cars, they include SUVs, sedans, electric cars, high performance cars, classics and even the occasional supercar.. We are a broad church.
Beyond that, we are all car people. We talk about nothing but cars, day in, day out. We love discussing how they drive, the way they look, the way they feel inside and everything in between. We are excited and saddened by the impending age of autonomous vehicles. We love electric cars for their environmental benefits, but we also love the noise of an internal combustion engine.
We are a vast team of people with different life experiences that bring a whole range of expertise to the table.
Why are we here?
We are here because we love cars, we are here because we want to create amazing car content that you can trust and engage with.
We will make mistakes, we will own them. We will do amazing things, we will celebrate them. Ultimately, we are here because we want to share our passion with our readers.
Are we paid to write positive or biased reviews?
No and we never will be. We often get asked how we possibly couldn’t be biased if we are flown somewhere to attend the launch of a new vehicle. The truth is it’s much cheaper for a manufacturer to host a product launch in a single international location and fly media in than it is to ship cars around the world and then hold events in each major market.
As a result of that, we travel to locations at the expense of manufacturers to test their new product. This travel, the accommodation and the food they feed us has no influence on our opinion of the car. If we needed to pay our own way to attend an international launch (there can be over 50 of these a year) we wouldn’t be able to justify the cost of bringing you that content free of charge.
And, given almost all manufacturers hold these events, it’s hard to show bias to a single brand when they all hold events in a similar fashion.
How do we make money?
CarExpert makes its money from advertising and data collection. The banner ads that you may see on the site feed our team of writers. Our parent company, Expert Media, began life with a capital injection from private investors, with the target of creating the number one automotive editorial site in Australia.
We do not take money to write positive reviews. Our recommendation of vehicles is not a reflection of advertising spend or a financially-based bias. We tell it like it is, without fear or favour.
How do we make sure car company advertising doesn’t affect our editorial content?
Our business model goes as such: We aim to create compelling and engaging content in order to build a large enough audience of new car buyers that appeal to car companies for advertising.
We will always recommend a car on its merit. Sometimes a car company will see our positive review and wish to advertise around it in order to further boost their chances of selling a car, but that will never happen the other way around.
What will we cover?
Everything automotive related. News, Reviews and Comparisons are our bread and butter, but beyond that we will experiment with content types that you may be unfamiliar with.
We want to capture and write about anything that is automotive related. Some you may hate, some you may love. We are embarking into unknown territories and would love to have your feedback.